The Ultimate Content Repurposing Checklist
Turn one long-form video into a week of short-form content. Use this step-by-step workflow every time you slice a podcast, webinar, or talk into clips.
1. Source Selection
- Pick one long-form asset: podcast episode, webinar, keynote, or interview.
- Aim for 20–60 minutes of raw material — enough to yield 3–8 distinct clips.
- Prioritize episodes with strong openings, emotional peaks, or contrarian takes.
- Avoid sections that rely heavily on slides or screen shares (visuals get lost in vertical formats).
2. Hook Selection
- Contrarian hook — lead with a bold opinion that challenges conventional wisdom.
- Tactical hook — open with a specific how-to tip or framework the viewer can apply today.
- Story hook — start in the middle of a personal moment; backfill context later.
- Each hook should create a curiosity gap in the first 1–3 seconds.
3. Clip Editing & Formatting
- Keep clips between 15 and 60 seconds — the sweet spot for retention.
- Export in 9:16 vertical for TikTok, Reels, Shorts, and Stories.
- Add animated captions in your brand font — 85% of short-form is watched without sound.
- Use jump cuts every 2–4 seconds to hold attention; remove filler words and dead air.
- Include a soft CTA in the final 3 seconds (follow, comment, or visit link in bio).
4. Platform-Specific Tweaks
- TikTok / Reels — lean into trending audio styles and fast-paced text animations.
- YouTube Shorts — use a searchable title in the caption; treat the first frame as a thumbnail.
- LinkedIn — add a short text hook above the video; keep the tone professional and insight-dense.
- Cross-post with native captions removed for LinkedIn and Twitter/X where text context matters.
5. Publishing & Iteration
- Post at peak times for each platform (typically 9–11 AM and 7–9 PM in your audience's timezone).
- Track hook rate (percentage who watch past 3 seconds) and completion rate per clip.
- Double down on the hook style that performs best; retire formats with sub-20% completion.
- Refresh top-performing clips every 60–90 days with a new caption or thumbnail frame.
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